Brazil, the United States and Japan This empirical article investigates the relationship between national culture and uncertainty avoidance, individualism , and masculinity) and Sproles and consumers from Brazil, Japan and USA. The ranking of the countries from Hofstede's original research was confirmed in move from collectivism towards individualism in Brazil, Croatia and Serbia which such as the World Trade Organisation, the United Nations, etc. . time orientation and relation to nature (Trompenaars & Hampden-Turner. Select one or several countries in the menu below to see the values for the 6 equal – it expresses the attitude of the culture towards these inequalities amongst us. In Individualist societies people are supposed to look after themselves and to build up trustworthy and long lasting relationships: a meeting usually starts.
Uncertainty Avoidance The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways.
The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the score on Uncertainty Avoidance. These societies show a strong need for rules and elaborate legal systems in order to structure life. If rules however cannot be kept, additional rules are dictated.
Country Comparison - Hofstede Insights
In Brazil, as in all high Uncertainty Avoidance societies, bureaucracy, laws and rules are very important to make the world a safer place to live in. Brazilians need to have good and relaxing moments in their everyday life, chatting with colleagues, enjoying a long meal or dancing with guests and friends.
Due to their high score in this dimension Brazilians are very passionate and demonstrative people: Long Term Orientation This dimension describes how every society has to maintain some links with its own past while dealing with the challenges of the present and future, and societies prioritise these two existential goals differently.
Those with a culture which scores high, on the other hand, take a more pragmatic approach: At 44, Brazil scores as intermediate in this dimension. Indulgence One challenge that confronts humanity, now and in the past, is the degree to which small children are socialized.
This dimension is defined as the extent to which people try to control their desires and impulses, based on the way they were raised. Cultures can, therefore, be described as Indulgent or Restrained.
People in societies classified by a high score in Indulgence generally exhibit a willingness to realise their impulses and desires with regard to enjoying life and having fun.
They possess a positive attitude and have a tendency towards optimism. Large wilderness spaces still remain. Both have citizens who are open and friendly, but not very worldly.
Both are societies in which individualism is more marked than collectivism. The people are creative. Consumerism is king, and owning a car is not just vital, but a status symbol.
How alike are Brazil and US? Individualism (and guns) are big.
Owning a gun is considered another inalienable right. Paths diverge When it comes to views on sex, though, differences begin to emerge. Brazilians think they are the most liberal nation in the world and they might be right. The country is well know for its tiny bikinis, its love affair with plastic surgery and the cult of the body, and for producing gorgeous models such as NFL star quarterback Tom Brady 's wife, Gisele Bundchen.
Anyone who has been to Rio has seen how Brazilians, of all sizes and shapes, are at ease with their physiques. Still, why do Brazilians such as Couto think Americans view liking sex as dirty or shameful? Well, probably because Americans are more straight-laced than Brazilians.
Any major figure caught having an affair is publicly hauled over the coals in the US.